Technology transformation · AI · Direct sales

Twenty-five years building commerce.
Fifteen transforming direct sales.
Now we do both with AI.

AHM Technology rebuilds the platforms companies run on — and we do it with AI in the delivery, not just in the pitch. That work inside direct sales is what led us to build EMMA.

25+ yrs
Building and running e-commerce, from HP consumer and SMB to multi-market direct sales
15+ yrs
Inside direct sales — the platforms, the field, and what actually moves retention
AI experts
Hands-on experience building complex systems with AI — EMMA itself was designed and delivered that way, and so is every platform we build for a client
$1B+
We have scaled and run technology platforms carrying more than $1B in revenue — we operate this work, we do not just advise on it
Companies we have built and run technology for
  • Hewlett-Packard
  • Juice Plus+
  • Norwex
  • Deem
  • GearLaunch
  • Stella & Dot
  • Isagenix
  • Cass.ai

AI transformation

AI is changing how companies work,
not just how software gets written.

CEOs are committed — many are backing initiatives before anyone has produced a business case. The gap is not appetite and it is not budget. It is that almost nobody inside these companies has done it before: staff get sent on a course, tools get handed out, and that is mistaken for adoption.

Understand

What AI changes for each part of your business — operations, service, marketing, finance, the field and engineering — and what it is worth when you get there.

Learn

On a real piece of your own work, your teams alongside our engineers. The capability has to end up in your people, not in a supplier you keep calling.

Adopt

Guardrails before it scales, and training that happens next to someone doing the job rather than in a classroom.

We rebuilt our own delivery organization around AI before we recommended it to anyone: contractors down by 70%, output more than doubled, no delivery dates missed and quality higher than it was before. We have already done this — and we can do it with you.

How we do it →

Where this comes from

We are operators.
That is the whole difference.

Our team have held senior leadership roles as hands-on operators, including CTO and CIO posts at a number of companies. We built and scaled HP's consumer e-commerce business from nothing to more than $1B in revenue, then did it again for the SMB side, and we have run technology and product inside direct sales for brands you already know. This is work we have real, hands-on experience of — we have been there and done it, more than once.

AHM Technology exists because of what we kept finding when we got there: technology organizations and platforms holding the business back, and no shortage of firms willing to write a plan about it. We started the firm to go and fix it instead.

Then AI changed the world we operate in — and the way we operate in it. We rebuilt how we work before we said a word about it to a client, and now we bring that to companies so they can realize what AI is genuinely worth to them.

Our focus has never moved: e-commerce and direct sales. And it was doing that work, in the same industry, over and over, that turned into a product.

Why EMMA exists

We didn't set out to build a platform.

Years of transformation work inside direct sales companies kept surfacing the same thing: the technology was decades behind, almost nothing had been invested in it, and while every other sector accelerated, this one stood still. That is a large part of why distributors have been leaving.

So we built what we kept wishing existed. EMMA is an AI-native operating platform for direct sales — and because we are a consulting firm as well as a product company, it is also the foundation we build on when a client needs something shaped around their business rather than a license they have to conform to.

Buy the parts that are ready. Build the parts that have to fit. We handle the change around both.

Explore EMMA →
EMMA PolarisNexus

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